Rhetoric Wars

Although Newt Gingrich’s 1990 GOPAC pamphlet Language, A Key Mechanism of Control didn’t invent the technique of using positive and negative language, this basic list of words called the attention of propagandists to the power of this  simple technique.
“Glittering generalities” (positive terms) like “common sense” and “freedom” were to be used to characterize right-wing Republican [...]